Masters of Light Since 1895
Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand.
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Ariana Grande x Swarovski Capsule Collection

130 Years of Joy
Introducing the Annual Edition 130th Anniversary Ornament 2025. A celebration of creativity and savoir-faire, this suspended star embodies Swarovski’s mastery of light and color with 190 precision cut facets brought to life by our signature Aurora Boreale effect.
World of Swarovski
Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.